• Metro Retail Operations

Metro Retail Operations

Since the late Mr Ong Tjoe Kim (“王梓琴”) launched his flagship store at 72 High Street in 1957, Metro has grown into a retailer with an established brand name in the region.

Metro continually enhances its merchandise mix to bring refreshing shopping experiences to its customers, through its close collaboration with local and international business partners, the expansion of its product categories, and via optimisation of its product assortments. Its products range from fashion to home furnishings.

Metro Retail has undertaken to transform itself with a strong focus on multi-media strategy and in developing fresh concepts and improving assortment of merchandise to entice customers. This, coupled with better in-store shopping experience, is driven towards meeting the evolving needs of customers and supporting a complete online-to-offline (“O2O”) customer experience. The Group also introduced the convenient cross-store merchandising and selling option, where customers can now buy, collect, exchange and return merchandise from any Metro store.

The Group’s business analytics team dedicates time to help understand customers’ needs and shopping preferences, which it carefully evaluates in order to continually improve customers’ shopping experience.

Metro’s Customer Relationship Management (“CRM”) is one way the Group rewards its loyal customers, while simultaneously leveraging on the platform to innovate, and find even more ways to delight its loyal customers through curated product offerings.

To grow its brand presence amidst the ongoing digital transformation, the Group continues to focus on its multi-media strategy of engaging its customers through various digital platforms such as Metro Online, Metro LazMall, Shopee Mall,, Facebook, Twitter, Instagram, mobile web and electronic direct mail. With the rising popularity of messaging applications, the Group has embarked on multi-media platforms to further engage customers via instant marketing promotions and its “Metro App”.

Metro continues to adhere to the Personal Data Protection Act 2012 (“PDPA”), and ensures that there are proper protocols and processes in place to safeguard its customers’ data.

Metro Stores
The Group currently has two stores in Singapore under its flagship brand, Metro:
• Metro Paragon
• Metro Causeway Point, Woodlands
Metro Paragon continues to evolve as a fashion store having an array of in-house, local and international brand names while Metro Woodlands continues to serve the neighbourhood community in Singapore’s North West District.

On the marketing front, Metro stores are promoted for their best Design, Quality, Value and Services. The Group will continue to build on this principle as the bedrock of its business.

Metro Trademarks
Metro granted PT Metropolitan Retailmart, which was divested in December 2019 to the Group’s existing partner, permission to use its “Metro” trademarks in Indonesia.

The retail division continues to operate amidst difficult trading conditions. Soft retail sales in Singapore due to operational-capacity constraints and low visitor arrivals continue to weigh on our two department stores at Paragon and Causeway Point, exacerbated by heightened social distancing measures implemented from May 2021 to June 2021. The Group’s online retail business continues to remain operational.