Retail
- Metro Retail Operations
Metro Retail Operations
Metro as a brand was founded in 1957 by its chairman, Mr. Ong Tjoe Kim. Retail business under the stewardship of the late Mr. Ong flourished and grew to become one of Singapore’s major department store chains.
Metro Private Limited, a wholly-owned subsidiary is the retail arm of Metro Holdings Limited. It currently operates a chain of department stores and specialty stores both in Singapore and Indonesia.
Today in Singapore, it serves its customers through a chain of three department stores and one M2 specialty stores. Metro Paragon, its flagship store located on Orchard Road caters to the well-heeled and sophisticated missy ladies seeking indulgence in beauty, fashion and accessories. And with the opening of Metro Centrepoint, its biggest store currently in November 2014, this further elevates the brand’s dominance on Orchard Road, offering its customers one-stop shopping and 6 floors of retail therapy. It’s a shopping destination for the modern family and young urbanites. Suburban Metro Woodlands is positioned as family-friendly store.
Apart from department store retailing, Metro Retail has also gone into specialty retailing with the extensive retail experience and expertise it has acquired over the years.
The brand has its humble beginnings as a familiar and beloved local brand, serving the Singaporeans and being very much a part of their lives since it was founded. But it soon grew and evolved over the years to an iconic Singapore brand with a strong footprint in Indonesia with the opening of several department stores since 1991. Metro Department Store in Indonesia is now one of the leading retailers focused on serving the fashion-conscious customers with exquisite tastes. To date, the group has a chain of five department stores in Jakarta, one in Bandung, one in Makassar, one in Surabaya and one in Solo. The Metro retail business in Indonesia also consists of a portfolio of internationally-renowned brands such as Accessorize, Birkenstock, Monsoon, NICI and more.
In this fast-changing world where customer engagement and loyalty is integral to its business, Metro has established a dynamic Customer Relationship Management and Loyalty Programme to serve its base of loyal customers, both in Singapore and Indonesia. Currently, it has five privilege and credit cards to cater to different segments of its customers with wide-ranging benefits to enhance their shopping and customer experience with the brand.
